Marketing Agent Project Workspace
Brief Intake
产品、目标和约束进入结构化状态
Reasoning Chain
01 · Brief parser
Normalize brief
把产品描述、目标、预算、时间线和品牌边界拆成稳定字段，先消除自由聊天里的歧义。
raw brief -> typed brief
02 · Product schema extractor
Extract Product DNA
提取产品功效、使用场景、价格位置、质地体验、品牌语气和不可跨越的表达边界。
MarketingState.product_dna
03 · Brief completeness gate
Validate missing fields
检查目标、预算、生命周期、禁忌表达和渠道假设是否足够明确；缺字段会回到访谈。
brief completeness score
04 · State handoff
Prepare downstream state
把产品 DNA 转成可用于规划、采集和审计的关键词、场景词、竞品假设和风险标签。
planner-ready variables
Current reasoning step
PausedNormalize brief
把产品描述、目标、预算、时间线和品牌边界拆成稳定字段，先消除自由聊天里的歧义。
Objective
把产品描述、投放目标、预算、渠道偏好和品牌边界转成后续 Agent 可复用的 project state。
Inputs & Outputs
Inputs
Outputs
Artifacts
Sanitized Project Brief
InputDefines the minimum public-safe brief fields needed before the agent workflow can run.
sanitized-project-brief.md
Product DNA Schema
TraceMaps loose product facts into a stable Product DNA object instead of relying on free-form chat memory.
product-dna-schema-v3.json
Evidence Chain
Technical Trace
State object
MarketingState.product_dna
Decision boundary
Do not collect signals until core product facts exist
Failure mode
Vague product facts create fluent but unauditable strategy
Demo Talk Track
The demo shows how public social, community, creator, review, and web signals become structured evidence, decision checkpoints, and an executive-ready launch playbook.
Demo Product
Aster Glow Barrier Serum
Scenario Context
Sanitized premium skincare launch scenario